The Market Garden Brewery, the newest brewery in Cleveland’s Ohio City, had crowd control barriers outside its front door when I visited a few weeks ago. My general philosophy when I see roping outside a bar is to avoid. See-and-be-seen venues are for other people, people who wear rompers and who start getting ready to go out as I’m turning in for the night. If there had been a line outside the place, I would have seriously considered arguing for a change in plans. Happily, we arrived just before it opened, at four in the afternoon, and were given a choice of seats in the large, airy and trendy restaurant and beer garden.
From a retail design perspective, I was in love. The place was minimalistic with a dash of everything a Ohio-livin’ locavore could love. Before I even tried the beer, I’d mentally committed to purchasing swag from the front of the bar. (I left with a lovely blue t-shirt. Congrats on the effective merchandising, Market Garden.)